The camera is my paintbrush. I like to create a narrative, tell a story, add meaning, depth, passion and soul to my work.
I don't follow the rules of photography. I aim to be as creative and raw as possible. create new ground, new art. I create surreal, yet real moments in front of the lens. I like to document in black and white, it really sets a moment in time.

Art and design runs in my blood, with a qualified and extensive history of art, graphic design and photography. combined with production experience in various studios and productions; this has broadened my skillset and therefore my approach to my creation and outcomes. I’m not just a ‘photographer’.

Working with the legendary Storm Thorgerson was a dream come true. I admired and learnt from his methodology, ideology, madness, passion, grit and determination on how its possible to bring your ideas to life, create a piece of art and sometimes create a piece of history. . Avoiding cgi and photoshop, I create my artwork for real, sometimes with the help of others. just how storm worked. its a piece of art, not a digital image from the aI entity.
Working closely with Casey Chaos; An artist full of purity, passion and wisdom, has been life changing and has inspired me to pursue this dream even further.in 2019 I spent a weekend working with Dolly Parton…it changed my life in so many indescribable ways, including spiritually. Music has always been a huge part my life. Communicating music visually, working with great musicians, real artists and creative souls who speak with truth and integrity, is the fuel that keeps my fire burning!

I approach photography with an artists eye. Lets create a piece of art, create an album cover, Document a moment in history, lets bring an idea to life in a fun, real and creative way.
I create images to make people think, question and wonder. To inspire, to provoke, to stand the test of time.

 © horrible herbert. All rights reserved.

horrible herbert illustration by boneface